The Only Flag We Wave is Yours

We don’t wave the flag for any insurance carrier. We customize life insurance solutions based on your needs.


When you die, there’s going to be a meeting that happens with your family, CPA, business partners, and lawyers.


That meeting goes a lot better if we’re there.


What if one-size-fits-all isn’t the right approach to your life insurance policy?

Traditional Insurance Brokers bring a ‘one-size-fits-all’ approach to your meeting before ever knowing a thing about you. You’ll pay a premium for a plan that’s made for the aggregate.

At GP Capital, we meet to discover you, your needs and your goals. Then, we work to find a carrier that brings a solution that is best-suited to your situation.



What if your life insurance premiums helped you acquire capital instead of spending it?

You are a better steward of your money than any insurance carrier could be.

Instead of selling you another policy, our creative funding strategies allow you to use the money you would have spent on premiums to acquire other assets.


The work that GP Capital does today directly impacts the future of your family and business.



As a result of the consulting work GP Capital has done with clients, there has been over $3B of written death benefit to insure and protect the lives, partnerships, businesses, families, and communities where these clients reside.

Let us help you find the right solution for you and your family.

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Who We Are

Josh and Wes met at an industry conference in Las Vegas in 2015, where they quickly discovered their shared passion for making a lasting impact in the lives of their clients.

Their former positions in management with big carriers (Josh as Managing Partner with New York Life and Wes as Managing Director at Northwestern Mutual) helped them realize there was a vast divide between the life insurance policies offered and the policy's ability to truly address the individual needs of the client and his or her family. Growing disenfranchised with a 'one-size-fits-all' approach, they came together to establish GP Capital, a firm that would offer unique solutions to unique individuals when it came to managing capital and protecting assets through life insurance policies.

Now, six years after this 'chance' encounter, Josh and Wes are greatly impacting the lives of their clients and their families - many generations down the road.